Optiply

Optiply is a B2B SaaS platform that helps e-commerce brands optimize purchasing and inventory decisions using data-driven insights. I was responsible for the full digital execution — from early wireframes and UX strategy to visual design in Figma and full website development in Webflow. The focus was on translating a complex product into a clear, structured, and scalable digital experience. By building a component-based design system and CMS structure, the website supports ongoing growth, content expansion, and product evolution.